There. It’s actually new now. It may look similar, and that’s because I wanted it to basically stay the same, but this is actually a completely new logo, made from scratch again.
It still has the same font (Optima, if you’re curious) and is still an A and an upside-down A connected to form an italicized N (Absurd Axis Network) but, clearly, it has some big differences…
It’s smoothed out. It now looks like a whole, instead of clearly two A’s haphazardly put together into an N. This was something that bothered me about the logo from the very beginning, and now I’ve fixed it. By recreating the entire logo from scratch to figure it out.
It’s also less blocky or whatever. In the old logo, there were lines and light-spots and shading that just didn’t work, as badly as I wanted it to because it kind of looked cool. All that is gone with the new, much smoother logo.
It is much simpler. When I made the original logo, I gave it many features — yellow and blue outlines, a glow, I think maybe a drop shadow, a much more 3D effect than the new logo, and I thought it looked awesome. And at the time, it did. But it was, honestly, too convoluted. The new logo is easier on the eyes and easier to put on things.
It is hypnotic. Being simpler doesn’t mean I just threw it together real quick. It does have cool effects on it, just less of them and in a more subtle way so that it’s scalable. But most importantly, it has a new color. I gave myself many headaches doing research into color psychology and testing my own reactions to colors to find a color that could convey many different things depending on how you see it, but at the same time has absolutely nothing intimidating or unfriendly about it. It can be warm, or it can be cold. It can be beautiful, or it can be dull. It can be calming, or it can be rejuvenanting. It can say “creativity,” or it can say “logic.” It is, inarguably, the absolute perfect shade of cyan-green. It has no official name, so I’m just calling it “the perfect color” for now.
So why this big change? It’s Apple’s third marketing point: If a great product has a shoddy exterior, people will assume the product is shoddy and won’t give it a chance. So I read that, and I looked at our logo, and I thought “I’m done letting this logo look like I put it together in five seconds and threw a bunch of cool effects on it in the hopes that would make it look better. I am fixing it.”
And there you go. A brand new, simpler, smoother, more scalable, more hypnotic, more flexible, and perhaps most importantly, more professional logo.
Thanks for being a fan of Absurd Axis Network!
Here is the Absurd Axis logo through the ages or whatever: